To me, creativity is about challenging the obvious answers in life. My approach is routed in taking time to explore and ask the tough questions. I believe that this will always lead to design born from truth. It’s by finding this meaning, that we will create answers people can truly connect with.

I’m a Creative based in the Midlands, with 12 years experience in Brand Creation, Creative Thinking and Art Direction.

I’m devoted to championing new ideas and promoting creativity as Creative Director at Ghost, a Brand Agency based in Burton-on-Trent. I am also Co-founder and Creative Director of ByHuddle, a creative collective with an aim to bring creativity and culture to Burton.

In my day to day, I’m heavily driven by curiosity. I’m in my happy place seeking out new experiences and expressive pursuits. So, you’ll often find me exploring cities, choosing the most outlandish thing on the menu, photographing family memories from bizarre angles or soaking in as many creative events as possible.

Lucky enough to live and breathe design, I am always thinking about the next project, be it for an international client or my next side hustle.

I am currently working on the ‘LookUp Burton’ project, a creative and cultural guide to Burton–on–Trent. ‘Supporting creativity and culture in Burton on Trent.’

Expertise–

Brand Creation, Creative Strategy, Creative Direction, Print Design, Digital Design, UX Design, Typography, Photography, Retouching, Illustration, Motion Design.

Writing–

Branding that makes sense.
Act your brand’s age.
The art of brand storytelling with character.
LookUp Burton Interviews.
The art of storytelling for your brand.
Eating with our eyes.
Get your hands dirty.